Let’s start here:

The fashion industry is the second-most polluting and ethically exploitative industry!  Think about this, the total greenhouse gas emissions from the fashion industry (or textile production) is more than the amount from all international flights and maritime shipping annually! That’s 1.2 billion tonnes!

Did you notice that you buy clothing a lot more frequently, and you toss thing a lot quicker? That’s thanks to the fast fashion industry. We wear items 36% less than we did 15 years ago, and we toss about 50% of the items bought with in the year.

That doesn’t just cause waste, it also means you’ll end up replacing that item in your closet.

We are focusing on eliminating materials of concern from our system. Our cottons are all organic, and farmed in a regenerative way, without all the hazardous chemicals. Organic doesn't just mean less chemicals, it means less water usage. YAY YAY YAY!

Microfibers released into the ocean is another HUGE concern. By focusing on french terry, the amount of micro-fibers that are released through the washing machines drastically is limited. As we continue to design and manufacture, we will put more emphasis on only french terry materials. Plus, it's just nicer to wear. 😎

We are also considering our supply chain. We are focused on a low impact process. By being strictly e-commerce, we don’t have to worry about ‘keeping the lights on’. Literally. Online stores use about 30% less energy than traditional retail. Plus, this is where you prefer to shop, comfortably from bed!

Packaging, know that every item has been considered. Check out our packaging information. From biodegradable, renewable, recycled and recyclable materials! We’re limited the amount of waste you’ll have wherever we can. Plus, that also mean you don’t have to take out as much trash. You’re welcome.